Once you have a website up and running once of the best ways to leverage your online presence is email marketing and an up to date website. Email marketing is the most effective tool at your disposal to communicate with your existing clients and email subscribers about new products, business news and industry news. Utilizing email gives you direct access to a large number of customers who want to know about your business. Its also exceptionally low cost and can be measured very easily.

Our software, for example, displays who clicked on what link. How many people read your mail. How many went to junk and how many didn't get delivered at all. This makes for a real understanding of how your marketing campaign works and how much business it has helped you win. It's also a great way to inform and empower your customers. Having good information on your site is great, but telling people who are interested that they can find the latest and greatest information on your site and what it is, well that is gold.

There is also the option of using auto-responders and other mail usages that are beyond the scope of our article but if you really want to see your business grow and make the most of your existing client database then give email marketing a try. It is relatively cheap and gives you a great way to understand what grows your business.